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Blackline Automotive Case Study
From Zero Sales to ROAS 8+ in Just 45 Days
4162 AUD
Revenue Generated
Generated 4162 AUD revenue in 45 days.
631 AUD
Ad Spend
Total spend: 631 AUD.
8x
ROAS
Through optimized full-funnel campaigns.
What We Had
- A brand-new automotive e-commerce brand with no online recognition
- Zero sales and minimal traffic on launch
- No presence on search engines or local directories
- No conversion tracking or retargeting systems in place
- Unoptimized product pages and no structured advertising
- Blckline was passionate about premium aftermarket lighting—but had no digital engine running. We stepped in to build it from the ground up.
What We Did
1
Built the Digital Infrastructure
- Set up Google Analytics 4 with full event tracking (Add to Cart, Checkout Steps, Purchases)
- Created a Google Merchant Center account and connected product feeds
- Claimed and optimized Google My Business (GMB) listing
- Listed Blckline on relevant Australian directories and marketplaces to boost local trust
2
Enhanced Brand Presence
- Added branded metadata, schema, and local signals to boost SEO
- Built SEO heavy content for category pages (e.g., aftermarket headlights, LED tail lights)
- Designed a performance optimized Shopify experience with clear CTAs, trust icons, and mobile first UI
3
Launched Full-Funnel Meta Ads
- Created high-impact Meta ad creatives focused on before/after transformations
- Ran a Top-of-Funnel prospecting campaign targeting auto enthusiasts, Hilux owners, 4x4 modders
- Built Middle of Funnel retargeting ads for viewers, cart abandoners, and engagers
Results
4162 AUD
Revenue Generated
Generated 4162 AUD revenue in just 45 Days.
631 AUD
Ad Spend
Ad Spend: 631 AUD
8x
Return on Ad Spend (ROAS)
Through optimized ad campaigns
Ad Campaign Showcase
What Was the Outcome
Real Growth, Real Fast
| Metric | Result | Growth |
|---|---|---|
| Active Users | 3.1K | ↑ 809.9% |
| Event Count | 47K | ↑ 323.4% |
| Add to Carts | 57 | ↑ 280.0% |
| Total Orders | 10+ Paid | From 0 |
| Order Value Range | $322–$2,699 | High-ticket |
Key Order Highlights
- High AOV orders
- All orders marked Paid and Fulfilled in Shopify backend
- Fulfillment exclusively through online store channel
Enhanced Visibility on Google
- Indexed for branded and high-intent product queries
- Knowledge Panel created on Google within the first 30 days
- Products actively visible on Shopping via Merchant Center Feeds
SERP
From invisible to ranked: Blckline's branded search visibility now active and growing.
Summary
Before
- No sales
- No visibility
- No tracking
- No digital presence
After
- 3.1K users, 57 add-to-carts
- 10+ paid orders
- $4.1K+ in revenue from $631 ad spend
- ROAS 8.1
- Active across Meta, Google, Shopify, and local platforms
"launched with zero presence and sales started coming in way sooner than expected. ad spend was working from early on which was the main thing for us"
Team, Blackline Automotive