Aura Select Case Study
How Aura Select Generated AED 195,000+ in Revenue Across Meta and Google in 2 Months — a blended 4.76x ROAS performance marketing case study
Client Overview
Aura Select is a UAE-based luxury and hype fashion and lifestyle platform, retailing premium streetwear, designer collaborations, and limited-release product lines to a style-conscious regional audience. They made their official website live only recently — we had to start everything from scratch.
Over a 2-month period, our growth strategy ran paid media on both Meta and Google in parallel, supported by ongoing content & technical SEO, CRO, and AI discoverability work. The brand's catalogue spans fast-moving hype drops alongside steady evergreen categories, which meant the media plan had to flex between always-on demand capture and drop-specific spikes.
Key Results — Last 2 Months
Blended Performance
Blended ROAS
Strong combined profitability across both channels
Total Revenue
Significant revenue generated in just 2 months
Blended CAC
Cost per new customer acquired across all campaigns
Meta Ads
Meta ROAS
Top-performing channel for return on ad spend
Revenue via Meta
Driven by drop-led dedicated campaign structures
Meta CAC
Lowest cost-per-acquisition across both channels
Google Ads
Google ROAS
High-intent demand capture from Shopping campaigns
Revenue via Google
Fuelled by a Shopping-first campaign approach
Google CAC
Reflects upper-funnel discovery volume on the channel
The Challenge
Aura Select operates in a category where two very different buying behaviours exist side by side: high-intent shoppers searching for a specific drop, and discovery-stage browsers who need to be sold on a piece before they'll buy. That split shows up directly in the account.
Drop-Driven Urgency
Hype and limited-release items needed fast, aggressive demand capture before stock or interest moved on
Cross-Channel Efficiency
Running Meta and Google in parallel meant budget had to be reallocated quickly toward whichever channel and campaign was actually converting
Spend Discipline
Several campaigns were testing low-volume or aspirational queries that needed honest evaluation rather than continued spend on momentum
Zero Starting Point
The website had just gone live — no historical data, no established audiences, and no pixel history to lean on for early optimisation
Our Strategy
Drop-Led Campaign Structure on Meta
Each major release got its own dedicated campaign rather than being folded into a general catalogue push. This let creative, copy, and budget pacing match the urgency of each drop instead of averaging performance across unrelated products.
- Top performer: Standout campaign at 10.45x ROAS, generating AED 76,000+ in revenue
- Best efficiency: Volume leader with the lowest cost per purchase in the account at ~AED 50
Shopping-First Approach on Google
Google spend reflected how Aura Select's audience browses for product visually before searching by name. The general Shopping campaign was the single best performer on the channel.
- Top Google campaign: ~9x ROAS generating AED 30,000+ in conversion value
- Cross-channel validation: 4.74x ROAS showing demand for fan-favourites carried across both channels
Technical SEO & AI Discoverability Foundation
In parallel with paid media, technical work addressed structural issues limiting both organic visibility and paid landing page performance.
- Sitemap & indexability: Diagnosed and resolved the client-side rendering blocker preventing the sitemap from generating correctly
- AI & search readiness: Implemented optimisations to open the site to AI crawlers and answer engines, alongside category-level content for AI discovery
Results Breakdown
| Metric | Result | Channel | Impact |
|---|---|---|---|
| Blended ROAS | 4.76x | Meta + Google | Strong combined profitability |
| Total Revenue | AED 195,000+ | Meta + Google | Significant revenue in 2 months |
| Top Campaign ROAS | 10.45x | Meta | Preorder Sales campaign |
| Lowest CAC | AED 50 | Meta | Highly profitable campaign |
| Top Google ROAS | 8.98x | AED 30,700+ conversion value | |
| AI Discoverability | Implemented | Technical SEO | AI discovery files live |
Conclusion
By running Meta and Google in parallel, letting drops and categories each get the structure they needed, and pairing media spend with technical SEO, website optimisations, and AI discoverability fixes — Aura Select generated AED 195,000+ in revenue at a 4.76x blended ROAS within 2 months, while building a cleaner foundation for the months ahead.